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How to Know
Which SEO Software Tool Suits Your Search Engine Optimization Needs?
By : Andy Jones
Search engine
optimization has become the most crucial element of ranking high in the
major search engines like Google, Yahoo, MSN, Altavista, Dogpile etc. There
are several websites on the internet which boast about SEO techniques & tips
and guarantee top placement in days. How do you believe and invest your hard
earned money in a company who does not have a background in search engine
optimization believing their claims?
The question is "are you ready to play a gamble with your site?" Honestly
the answer would be a big NO.
No one would like to waste their money. So, what is the way out? How about
doing your own search engine optimization? It is a very long drawn and
tedious process if you do it manually. So, how to go about it?
Are there any softwares available to do the SEO?
Yes! there are several SEO softwares available in the market. But, how do
you know which SEO software is reliable and meet your search engine
optimization needs and most importantly, whether they would live up to their
claims?
SEO software is the answer to implement the major SEO techniques. What are
they? SEO is primarily divided into two parts.
On page optimization
Off page optimization
On page optimization
On page optimization involves:
Title Tags
Meta Tags like meta keywords (lost its importance now due to keywords
abuse) & meta description.
Alt-Image tags
H1, H2 tags
High keyword density
Quality content
Ease of navigation
Internal Linking and more...
Off page optimization
Off page optimization involves:
Link Building to improve Link popularity
Reciprocal Linking -- Two way links
Non-reciprocal linking -- In-bound links
Use of keyword rich anchor text in linking text
Improving Google page rank
PPC advertisements
Directory submissions
It is a well known fact that off page optimization has more value than on
page optimization. It does not mean that on page optimization has no value
and requires no optimization. On page optimization has its value and should
not be ignored.
There are several SEO softwares available to implement the off page
optimization by improving link popularity by building both reciprocal and
non-reciprocal links. There are websites which offer monthly membership
accounts to use their Link Popularity software and some other websites have
their software available for one time fee. For a beginner it is always
better to go with one time fee software to keep the fixed expenses low. You
are here to do business so you need to think and plan every dime you spend
towards business success.
So, what to expect from a SEO software selling website?
Not a one time seller without any future upgrades
A website with good technical support
A website with a proven track record
A website with a forum with quality user feedback
Most importantly these websiteΓ’β¬β’s SEO software should have good
product reviews.
We see many SEO software companies doing their own product reviews and it
looks more like self propaganda than an honest product review. We need
websites who test and verify the claims made by the SEO software companies
and publish their honest feedback. This would help the newbie website owners
to make an educated decision after reading the detailed unbiased analysis
published on a third party website.
There are very few websites that do this and should be encouraged to test
and verify more of these SEO softwares and help the website owners to learn
and implement the off page optimization techniques. This would save time and
money of the online entrepreneurs to improve their link popularity and
increase their search engine rankings. Higher search engine rankings bring
more traffic to the websites and hence more sales. It is a known fact that
we can drive visitors to websites but converting them into buyers totally
relies on how effective is the content and ease of website's navigation.
We should develop effective content in the form of relevant articles linking
to your website. Writing an effective article is a skill which needs to be
developed by reading other articles and other e-books focusing on writing
best articles. Now we should know the list of quality article directories to
submit to in the right category. This would be another tedious and time
consuming process and this demands an SEO software whose sole aim is article
submission to various article directories.
Submitting to SEO friendly directories is another tedious process but the
rewards worth the effort involved. The list of SEO friendly directories and
the article directories is available at
http://www.seo-softwares.com/Resources.html
Another way of getting traffic to the website is thru PPC i.e Pay Per Click.
There are several PPC programs available like Google Adwords, Overture PPC,
FindWhat etc. Now the question is choosing the right keyword relevant to the
content of your website is very important. You might choose the right
keyword which is highly competitive and may have to pay a high bid price to
get the higher placement in the sponsored links. We need an SEO software to
optimize the adwords campaign to choose the right keyword combo to choose
for the PPC. This would save money and time and helps beat the competition.
There are several other effective methods to do the off page optimization
and there are several SEO softwares available in the market. So, in
conclusion read the product reviews, and see the important features of the
selling website as mentioned above for the final decision as which SEO
software you should get your hands on.
I hope this SEO software information is of good help and to learn more about
SEO softwares click on
http://www.seo-softwares.com
Wishing you all success in your website's search engine optimization.
About the Author :
Andy Jones -Media Relations,
http://www.seo-softwares.com
Ezine articles expert author
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