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SEO -- Does
By : Mark Nenadic
enters the search terms into Google, Yahoo or MSN and press enter, they will
have pages of results return. Pages that have been search engine optimized (SEO)
and earned their page rankings. Inevitably, the end user skips the banner
ads and sponsored results. SEO pages deliver not because they have paid the
search engine to premier their results but because the work invested in the
pages shows up in the ranking system.
In the world of SEO, individually owned businesses can compete with
corporate giants. The playing field is still not completely level, because
in contrast to those large corporate entities that can dominate in a local
retail market – it is the individual small business that can create a
stronger foothold with their niche focus.
SEO counts on the natural search function versus the sites that pay for the
number of hits they get. Natural searching is organic because as stated
above, the results are more real to what the visitor is looking for. The
difference for the visitor is much like watching a paid advertisement on
television and talking to a friend who used the product. Chances are greater
that a person will be more influenced
by their friend's experiences than they will by the paid advertisement.
In world where marketing dollars number into the billions, it is not
surprising that the average consumer whether in 'real' or 'virtual'
marketplaces is less swayed by the 'advertisement' than they are by the
'experience.' As the search engine visitor scans the results to their search
terms, they'll be looking at the links and descriptions as much as they will
on the highlighted terms.
A person entering a search for 'do it yourself grout' is likely to get hits
like Home Depot, Lowe's and even Sears. There may be paid advertisements for
book links on doing it yourself from the larger book chains. There may even
be an advertisement for Do It Yourself television shows featuring names like
Bob Vila. But if all the person is looking for is some quick instructions on
how to use grout, they are highly unlikely to click those links. They will
be looking for the more organically returned results that feature
step-by-step instructions and more.
Upcoming changes in the Internet market may also influence the effect that
SEO companies have on search engines and individual websites. Yahoo, for
example, has a new SiteMatch program that will be mixing both organic and
sponsored results. The FTC (Federal Trade Commission) is taking an interest
in the process. Paid fees are not supposed to affect rankings. That is why
sponsored sites are listed as such. Yet, the very nature of sponsoring puts
those websites up on the top part of the page.
Internet visitors are savvy, however and with the scrutiny being put on
search engines by the FTC and other marketplace outlets, education in SEO
and how it affects a web page's ranking is going to become a must know for
all Internet consumers and visitors. Some search engines are removing their
sponsored results altogether or separating them to allow visitors to choose
what type they want to see. AskJeeves.com is one that announced it was
impossible to present sponsored and organic results together in an unbiased
format. The end users don't want to see results from the company that pays
the most money to get their advertising out there. They want to see the
results that most closely match what they are looking for.
In a world of organic search engines, SEO is king. By using SEO web design
and professional web designers, a web site can achieve higher page rankings
and visitor traffic by being exactly what it is. A hardware store shouldn't
pay to be listed on the same page as a lingerie search. They certainly
wouldn't be hanging it in their own retail stores.
By the same token, search engine visitors have a right to expect that the
results they get are real. That the pages they are going to follow links to
will have the information or related information to their search terms. When
SEO is done right, promoting the click through links and SEO copywriting
supporting the information already presented, then everyone wins. In a world
of organic search engines, SEO DOES work.
About the Author :
Mark is the director and face behind FifteenDegrees-North
where you will find articles and resources to help with SEO, marketing and