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Subcontracting Your SEO and Web Development
By : Mark Nenadic
development for the SEO (search engine optimization) expert includes using
copywriters to generate SEO articles. Writers are tasked with generating
copy based on lists of keywords. The challenge for the SEO expert is to find
a writer that is capable of generating informative, interesting and at times
entertaining copy that also meets the requirements of needed for SEO web
SEO experts use web copy to generate page ranks from search engine spiders
that tabulate searchable terms and assign rank based on algorithms that
remain a closely guarded secret. The use of copywriters by SEO experts in
web development is the difference between a tastefully decorated and
attractive storefront versus one with a single door facing a back parking
Web development requires the designer to take into account the many facets
that make up a web site and the best ways to generate traffic. Traffic
generation is the SEO expert's area. While the use of an SEO expert may not
jump a site from a 100 visitors a month to a 1,000,000, it can and does
improve the opportunities for search engine visitors to find the site. That
increases click-through and traffic.
Subcontracting the copy writing to professional or freelance writers is one
of the tools of the SEO expert. The generation of copy can be at
time-consuming task requiring dozens of pages of copy to be generated in
very specific formula that neither plagiarizes nor appears to be anything
less than professional. Since this is a tool and a style, it's important for
the web development team or lead to know what to look for in good web copy.
The following is a list of ideas that will help the SEO expert and web
development team narrow their requests to the copywriters. When everyone is
on the same page, the work will be better for it.
When it comes to form and style, web copy needs to be sharp and focused.
Long paragraphs with few breaks are tedious on the eyes. Spacing, short
sentences and bulleted lists can bring the points home in a crisp format
that the average web reader can scan and absorb in a glance.
Bulleted Items Should Be:
• Short, to the point.
Bold Headlines let people know when a new bullet is being talked about or
that a new idea is being offered. Bold lettering or italics are strong
visual clues to alert the reader about specific issues, points or names. The
reader wants this information. They want it boxed up and delivered in a
quick, easy to digest format. The copywriter needs to be able to present
their articles in this format and still make the SEO expert's list of terms
appear in their copy.
While web copy can be used for marketing, SEO expert articles are not
generated for marketing purposes. The articles help the site achieve a page
rank. They inform visitors. They build consumer confidence. They might even
entertain. They shouldn't be layered with heavy-duty terminology discussing
the articulation of the message to be disseminated by the visitor with a
handy thesaurus or a Master's Degree.
Web copy is not written for stupid people either.
It's written for the person on the go. It's written for the mom who needs to
find a recipe or a quick diagram on how to change a tire. It's written for
the Dad looking for blue prints to build a tree house or a source for a
special drill bit. It's written for the student who needs to get the
research paper done tonight. It's written for the shopper who needs to
compare products and has no idea what one is.
It's written for everyday people. Those are the audience the SEO expert is
targeting with their web copy and supporting materials. They are using the
copywriter-generated articles to achieve a page rank that brings these
everyday visitors into the site that matches their search terms.
SEO expert web development generates page ranks. SEO expert web development
brings the visitors who want to be there a way to find it quickly and
efficiently. In the end, everyone involved when the job is well done shares
About the Author :
Mark is the director and face behind FifteenDegrees-North
where you will find articles and resources to help with SEO, marketing and