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Up to Your Own Domain
By : Melisa
thought you'd just start small and didn't really need your own domain name.
So you found a host that offered subdomains and didn't have to spend money
on domain name registration. You get your URL put on your business cards and
brochures and start handing them out.
I am a potential customer. I've got your brochure and it looks interesting.
I think I'll check out your website. I type in the URL, which is something
and hit enter. Oops, page not found. I must have typed it in wrong. Let me
try again. Hmmm, still not found. Oh well, I have another site bookmarked
that offers the same thing. I'll just go there. How many customers are you
willing to lose this way?
I am another potential customer whom you just met at a party. We've been
discussing our businesses. You politely ask for my URL. I say, "It's
virtually designed dot com." Of course, I ask for yours in return, and you
say, "It's geotowns dot com slash Heartland slash prairieville slash 85487."
I've forgotten yours before you even finish saying it. You go home and type
mine in and enjoy visiting my
If you are serious about your business, invest in your own domain name. Your
business name works well. If they can remember the name of your business,
they will remember your URL. Make it easy on your customers and stay away
from the dashes and slashes. Domain name registration has
never been cheaper, thanks to the recent deregulation of the domain name
registration business. So do yourself and your customers a favor and move on
up to your own domain.
About the Author :
Melisa McCurley is the owner of Virtually Designed, Affordable
website design for small and home businesses
http://virtuallydesigned.com and editor of Biz Bytes - free ezine
designed to help you start, run, and prosper at your small business. Mailto: