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Traffic Using Expired Domains
By : Wayne Ford
thousands of domains 'expire' and are put back into the pool of available
domains that anyone can register. They can be very valuable if you are
looking for a quality domain for your online business, or if you want to
re-sell them for profit. But wait! There is another huge advantage to a
domain that was previously owned -- Instant Traffic!
As I said above, expired domains have all been owned by someone in the past.
Many of these previous owners built Websites for these domains, advertised
them, registered them with search engines, and even exchanged links with
other sites. All translating into traffic to that domain name.
Now, why would someone who took the time to do all that work let the domain
expire? It could be one of several reasons:
* the author simply lost interest
* an online venture ran out of funding
* poor management of the domain
* they couldn't afford the fees
Whatever the reason, it happens. And you can reclaim some of the wasted
traffic and use it to your advantage. You can either point it to your
existing site or use it to jumpstart and add value to a new site.
How do you know if an expired domain has traffic?
While there is no way to gauge the actual amount of traffic going to an
expired domain, you can find out its link popularity in the major search
engines. This will tell you the number of Web pages listed in a particular
search engine that link to that domain. The more links, the higher link
popularity and the more traffic that domain is getting (in some search
engines, the higher ranking, too).
A free online tool to help you find the link popularity of an individual
domain at five top search engines can be found at
Another way I recently discovered is to use this powerful software program
called Popular Domains. Among other features, it allows you to import a list
of expired domains and automatically check the link popularity of each one.
To learn more about it, check out
As you can see, this can be an affordable way to gain instant traffic to
your site. Be nice, though, and do not abuse this technique, make sure the
site you are sending traffic to relates to the domain. For example don't
register the expired domain 'ehairplugs.com' just because it has a high link
popularity and then forward the domain to your site about Internet
marketing. Other than that you may use your new domain with 'built-in'
traffic however you wish!
About the Author :
firstname.lastname@example.org, is the founder and president of
DomainsWeekly.com the leading supplier of daily expired and soon-to-expire
domain lists. He also publishes a free weekly newsletter packed full of
domain-related information and a list of quality available domains. You may
subscribe by sending a blank email to