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Customers Improve Your Business Website
By : Melisa
best way to improve your website? Let your customers do it for you! Who
knows more about how well your website is fitting your customer's needs than
your customers? Finding out is easy. Put a feedback form in an easily seen
place and invite your customers to use it.
But not just any feedback form will do. Don't expect them to tell you what
you need to know unless you ask. Here are some examples of things you might
want to ask.
Please tell us your favorite product.
This will help you decide which products to feature most prominently.
Which part of the site did you find most interesting or helpful?
This lets you know what is working and that knowledge can help you improve
other parts of your site. A multiple choice drop menu here will make it easy
for customers to choose.
What did you like least about the site? Why?
Find out what's not working and change it!
Was your shopping experience easy and enjoyable?
This is good to add to the bottom of an order form. Let them know you care.
Was there something you wanted that we didn't have?
Also good to add to the order form. If someone wants it, you should consider
Did you have trouble finding anything?
Products should be easy to find. If they aren't, install a search engine or
rethink your categorization.
How did you find us?
Know which advertising is working for you.
Would you recommend us? Why or why not?
Customer recommendations are a great way to build a business. If you aren't
getting them, you need to make some changes.
Remember that customers are doing you a favor by taking time to fill out
your feedback form. Keep it short and only ask the questions that will help
you improve your site. Don't offend customers by asking highly personal
questions such as salary, education level, etc. All feedback, even criticism
is good. You can't fix your mistakes if no one bothers to tell you what they
are. Take the time to let your customers know that their opinion is
About the Author :
Melisa McCurley, Owner of Virtually Designed Affordable website
design for small & home businesses
http://virtuallydesigned.com. Editor of Biz Bytes - free ezine designed
to help you start, run, and prosper at your small business. Maillto: