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Niche with Domain Expirations
By : Stephen Wright
marketers, we are continually looking for was to maximize traffic to our
respective websites. The methods we use vary from paid advertising,
pay-per-click opportunities, writing articles, banner and classified ads,
etc. Additionally, we follow as closely as possible the methods to improve
our overall search engine optimization criteria. But is that enough? Often
times, "no it is not" is the sad but simple answer. What other ways then are
there? We have a great looking website, doing all the (w)right things, but
they still do not come to your site.
One of the most commonly overlooked techniques for increasing web traffic is
having a website domain name that closely matches our niche market, while
being easy and associated with the market we are trying to get to the top
For many, expiring and expired domains are the answer. According to Google,
in excessive of 3 million clicks or url hits to targeted traffic are lost or
receive website not found errors on a daily basis. This common occurrence
happens for a number of reasons, ranging from simple neglect by the owners
to abandonment due to poor performance, lost interest, and the list goes on
and on. To look at some of the traffic information about these sites, some
were never started, while others received respectable traffic, sales and
revenue. All of which have been abandoned.
The opportunity exists to acquire these sites, single sites or in bulk at a
fraction of what it might cost you otherwise. Think of it, being able to
start up a site that already have traffic, reciprocal and one-way links to
it, targeted clients, all under new management – that's you!
As a secondary activity there is a lucrative market on the internet (some
through eBay) for auctions specializing in resale of domain names (some
expired, some not). When you have a chance, do a search of domain auctions.
You will be surprised at what some of the highly sought after web domains
are selling for. Many are beginning to see these as investments. And the
great part, many of these can be obtained for future use or for resale
potential with merely the cost of registration, which can be very
inexpensive ($5-$15 dollar range).
The list of possibilities is endless, with thousands more expiring each and
every day. With a little bit of background research to investigate the
previous use of the website and traffic information where available, you
could find yourself with a lucrative niche with additional revenues before
you know it.
About the Author :
Stephen Wright is
President & CEO of InternetMarketingUSA.com
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